Jo’burg it’s time to visit a Winedowns
18 September 2015
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Welcome back to another edition of Old Mutual Live, the wine edition. Great things start here, great things start now. My name is Brad Brown and it’s a pleasure to welcome you onto today’s podcast and an even bigger pleasure to welcome back one of our guests who’s been on before. Last time he was on we spoke a little bit about the wine club that he runs through his website, wine-style.co.za.
They’ve also got a print magazine that comes out quarterly that you can get your hands on and we’ve spoken about that as well. You can check out the links for this podcast if you want to learn more about that but they also put on wine shows called Winedowns and it’s a great pleasure to welcome back onto Old Mutual Live today Murray Jackson. Murray, welcome back. Nice to catch up, are you well?
Murray Jackson: Thanks Brad. I’m very well, thank you.
BB: Excellent. Murray, wine shows. There’s lots of them around. Old Mutual do theirs, the Old Mutual Trophy Wine show, there are so many of them. What made you guys at WineStyle decide to do your own series of wine shows?
Wine Shows to represent out brand
MJ: Well Brad, we wanted to do a series of shows that represent the WineStyle brand. I think, and so we, you’re right, there are many wine shows out there and many fantastic wine shows. But we wanted to do something for people who didn’t necessarily just want to go and taste wines. But who wanted to spend a bit of time relaxing, having something to eat, tasting different wines, chatting to the winemakers and making a day of it rather than a walking from one stand to the next wine tasting experience.
So we started our Winedowns three years ago and they’ve been very successful since then. We do them all in Johannesburg and that’s where our main market is. We do three a year; one in spring, one in winter and one in summer. We try and find a venue that suits the style of what we’re trying to achieve and we invite selected boutique winemakers to come and display their wines. We invite our readers and our wine club members and our online community to come and taste and drink and eat and enjoy with us and we particularly enjoy them ourselves as well.
BB: Murray, I find it interesting that you say you only do them in Johannesburg. Obviously that’s where the most people are in South Africa but a business that’s based in the Western Cape; I mean that’s the sort of heart and soul of the wine fraternity in South Africa. Is it a case of going to where the people are, if you can’t get them to come here you go to where they are?
Taking the winelands up to Jo’burg
MJ: Yes, well I think we always love it when people from Gauteng come down to the Western Cape and come and enjoy the winelands and perhaps spend some time at the wine estates. But what we wanted to do, really, was to take the winelands up to Jo’burg in a small way. We found that there’s a great taste for this kind of thing up there.
Whereas in Cape Town I think the winelands are just around the corner, so everybody has their own favourites and everybody goes round to their favourite wine farms for a Sunday lunch and things like that. So we thought that Jo’burg was where the market was and it’s worked pretty well up there for us.
BB: And as far as, you mentioned the three that you do a year, if people want to find out more about it or when the next one is that’s coming up close to them, bear in mind that when we we’re recording this it might vary when someone’s listening to it. But where would be the best place to get information, to find out when the next one is and where it is?
MJ: They can go onto our website and have a look; we have all the dates up there. I can tell you now that there was one on the fourth and the fifth of September this year, then we have another one on the thirteenth and fourteenth of November. Both of them in Kramerville in Sandton and so it’s a, we usually do them over a Friday evening and then the Saturday for the whole day.
We have food, we have wine, we have snacks and tastings, we have light music and people come and some people stay for almost the whole day and just relax and bring their families and enjoy it. So it’s a lovely environment and we look forward to them every quarter.
BB: Ja, you better not tell my family. They won’t just stay for the day, they’ll stay for the whole weekend so that could be a whole other problem that you’re sitting with. Murray, as far as people coming out and attending one of these Winedowns, can they buy tickets at the door, do they need to pre-book, how does that work?
MJ: You can buy tickets at the door. We also sell tickets on Webtickets, on their website and if you book early enough we have sort of early bird discounted tickets. So we encourage people to go onto Webtickets and book in advance if they can. But tickets are available at the door and we welcome anybody who feels like dropping around and tasting some wine with us.
BB: Sounds fantastic. Murray Jackson, thank you so much for your time on this edition of Old Mutual Live. Much appreciated and we look forward to catching up again soon.
MJ: Thanks so much, Brad. Lovely to chat to you, as always.