What goes into a trophy winning wine
24 June 2015
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Great things start here, great things start now. Welcome back to another edition of Old Mutual Live, I’m Brad Brown. Last week Thursday at the public tasting for the 2015 Old Mutual Trophy Wine Show in Johannesburg at the Sandton Convention Centre we caught up with a whole bunch of interesting people. From some of the estates and producers that produce some award winning wines. To members of the public to a whole bunch of other interesting people as well. If you haven’t checked out those podcasts, make sure you head over to dogreatthings.co.za. On this episode of the wine edition I caught up with Dale from Ultra Liquors. They won a trophy at the 2015 Old Mutual Trophy Wine Show for their Secret Cellar Merlot Melbac Cabernet Sauvignon Number 702, 2013 vintage. I found out a little bit about that wine and it was extremely well received.
It was the best find on the 2015 show and if you want to find out a little bit more about it, there aren’t too many bottles available. But I caught up with Dale at the public tasting and this is what transpired.
Dale joining us from Ultra Liquors now; Dale, you guys have had a fantastic Old Mutual Trophy Wine Show 2015 haven’t you?
Dale: Yes we have, we’ve done really well, better than we expected.
BB: Tell us a little bit about, we were just chatting about it, funnily enough, on air, about the trophy you guys won for the Best Value on Show, or the Best Find on Show, tell us about that.
D: It’s the second time we’ve won it in three years, extremely excited about it. It just shows the effort that we put into our brand and what we’ve done with Ultra Liquors and what we can do in the wine industry.
BB: Tell us a little bit about the wine that won and how much you’ve got left of it.
A wine in demand
D: Sadly, not much, the wine that won is a Bordeaux blend, retailing at R29.99. We got plus-minus 1 500 cases, nearly a year ago and when we won the award we still had 900 cases left. Two weeks later we have none.
BB: That’s incredible, I mean it’s amazing what something like that can do to a wine and I mean it’s just a fantastic wine. You talk about R29 a bottle, it’s phenomenal.
D: It’s scary and the public are actually quite worried when they hear the price, they don’t quite understand a good wine and good value.
BB: That’s also one of the big misconceptions that people think, just because a wine costs a lot of money it’s a good wine. Just because a wine is cheap it’s cheap wine, that’s not the case.
D: No, it’s not the case at all. I mean some of the greatest wines are cheap. So great wines are expensive, great wines are middle priced, it’s the draw of the card I suppose.
BB: Does finding something like this put pressure on you guys to do it again and again?
D: Always, but we do that. That’s the reason we’ve done so well the last couple of years. We’ve done it well with our one range Table Bay. We’ve done well with Secret Cellar. And we’ve done it well in various awards that we put our wines into during the year.
When do you know that this is a good one?
D: We never know. We hope for the best each time.
BB: A bit of the luck of the draw.
D: Absolutely, we enter plus-minus 10-15 wines each time and we just hope and pray that when the awards are announced that we’re one of them.
BB: Tell us what you’ve got here tonight?
D: It’s the Secret Cellar 702 Merlot Melbac Cab, 2013. It’s from Stellenbosch and retails at R29.99.
BB: And get in there quickly cause there’s not much left.
D: If you can find any.
BB: Excellent, thank you very much.
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