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When launching a new product don’t try to be all things to all people.
Patrick Kayton | Cognician
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Guide
Entrepreneurs
About
Entrepreneurial basics
Entrepreneurship in corporates
Critical success factors
Cultivating leadership and passion
Employing entrepreneurs
Encouraging innovation
Entrepreneurial characteristics
Developing entrepreneurial traits
Managing uncertainty
Balancing risk and reward
Balancing work and play
Looking after your health
Pitching your business
Making a successful pitch
Crafting your story
Practising your pitch
Negotiating
Doing your research
Preparing for a negotiation
Skills to help you negotiate
Bootstrapping your business
Funding through other work
Growing organically
Leveraging your business
Lowering capital requirements
Building a profitable business
Finance
Managing money
Ensuring a short sales cycle
Securing retainer income
Managing cash flow
Streamlining operations
Raising money
Applying for funding
Financing options
Finding investors
Securing funding
Preparing a term sheet
Legalities
Dealing with the legal stuff
Drawing up contracts
Legal sensitivities around your business
License agreements and terms of service
Preparing for SARS and becoming compliant
Setting up your company
Patents and trademarks
Protecting intellectual property
Patenting your idea or product
Trademarking
Marketing
Building and managing your tribe
Defining the tribal vision
Getting people to connect
Playing host to your tribe
Building for virality
Creating something worth talking about
Building a viral campaign
Optimising your site for social media
Communicating with your users
Doing market research
Meeting your users
Creating a marketing strategy
Balancing the marketing mix
Mobile marketing
Online marketing
Creating promotional collateral
Developing collateral that is useful
Well designed collateral
Doing your own PR
Setting objectives for PR
PR for online, offline and mobile
Evaluating PR Activity
Building relationships
Developing a PR Strategy
Effective Public Relations
Finding your customers
Customer support
Finding new customers
Selling to customers
The freemium model
Positioning
Making your product stand out
Positioning against competitors
Positioning against market leaders
Using social media
Finding and engaging users
Guidelines for social media
Promoting your business
Using social media for research
Staff and social media
Recruiting using social media
Growing a personal brand
Running your business
Developing a company culture
The elements of company culture
The office environment
The virtual office
Developing systems
Systems that are not restrictive
Systems that help staff function
Managing people
Being a role model
Delegating to your team
Developing your staff
Motivating your team
Managing your investors
Communicating with investors
Managing milestones
Reporting to investors
Recruiting your team
Finding the right partner
Hiring interns
Recruiting and retaining a great team
Starting up
Building a business model
Articulating value propositions
Building a social enterprise
Building a scalable business
E-Commerce considerations
Making your business profitable
Establishing revenue streams
Identifying vertical markets
Pivoting
Pricing considerations
Planning an exit strategy
Using the SaaS model
White labeling
Starting up
Calculating costs
Capturing and sharing knowledge
Finding a mentor
Joining an incubator
Turning a problem into an opportunity
Thinking through your idea
Technology considerations
Creating a one-page business plan
Developing a business plan
Elements of a one page business plan
Dividing equity
Motivating your employees with equity
Using equity to finance your business
Dividing the equity pie
Forming partnerships
Finding a champion
Identifying partnerships that can be leveraged
Making deals
Networking
Working with your competitors
Technology
Deciding when to launch
Coming out of stealth
Launching early and improving as you go
Designing your user experience
Content strategy
Emotional intelligence
Information design and architecture
The user experience
Keeping the site simple
Measuring and analysing data
Metrics for startups
Tools for measuring data
Planning your development tasks
Development phases
Managing product iterations
Mobile development basics
Prioritising development tasks
Scrum methodology
Wireframes and prototypes
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Andrew Mosey
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