THE MUSIC RUN™ BY OLD MUTUAL
Johannesburg is set to be rocked by The Music Run™ sponsored by Old Mutual took place for the first time on the African continent on 4th February 2017 at the Riversands Farm Village in Midrand. The unique event gives participants the opportunity to run, dance and sing their way through 5 music zones.
About The Music Run™
Launched in 2014 by Fresh Events Global, The Music Run™ is the ultimate 5km running and music festival. For music lovers, casual runners and fun seekers, it’s more like a party than a run – it’s a fun run fuelled by music.
What makes it interactive is that participants are empowered to control the soundtrack of the run by voting for their favourite songs in the build-up to the event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist.
On event day runners experience the world’s loudest 5km running course, known as ‘The Sound Track’. Over 120 speakers pump out the songs participants voted for across 5 interactive music themed zones. The run ends with the ultimate after-run music festival. With music every step of the way, running never sounded so good.
2017 will see further global expansion of The Music Run™ with Old Mutual planning to support many more of these events across Africa.
The Music Run™ is an experience that’s encouraging people to live an active and healthy lifestyle that’s as fun as it’s social. It represents a new generation of fun run events, where everyone who takes part can actively shape and share in the experience. Old Mutual is very excited to bring it to South Africa and introduce locals to an interactive experience they will love.