Old Mutual will evaluate each sponsorship application according to the following criteria:
- Would the sponsorship be in line with our business and communication objectives?
- Is there a strategic fit between the event’s target market and ours?
- Will the event have a strong media element to allow us to reach a broad segment of our target market?
- Will sponsoring the event drive customers to our business?
- Will the sponsorship offer a favourable return on investment?
- Does the sponsorship property allow engagement opportunities for Old Mutual staff?
- Does the sponsorship property make a charitable contribution to communities?
Please note that Old Mutual does not sponsor individuals and that our sponsorship is never in the form of a donation.